ANA Responds to ICANN Opening Top-Level Domain Market
Although ICANN began accepting applications for new generic top-level domains earlier this month, the dispute over its controversial plan is not getting any quieter. Last year, ICANN announced its...
View ArticleAnimals in Super Bowl Ads Are Better Than Celebs, Says Ace Metrix
The Super Bowl is less than a week away and people are already talking about the commercials. What will the brands come up with this year? Which celebrities will appear in ads? Who will be successful...
View ArticleWhat Facebook IPO Means for Users and Marketers – Chris Treadaway Chimes In
Facebook took the big step earlier this week when it filed for its initial public offering. The news had been rumored for a while, and the social giant finally took the plunge on February 1st. It’s...
View ArticleStatistics In: The Most and Least Effective Super Bowl Ads of 2012
The commercials in the Super Bowl this year made a big splash, but not all of them hit in a good way. Which ads were effective and which were not? Ace Metrix, an authority in measuring television ad...
View ArticleYelp IPO: Was the Price Right? Francis Gaskins Chimes In
On Friday, Yelp saw its shares jump 64 percent in its first day of trading. The online review site’s shares went from $15 per share initial pricing to $24.58, a hike that some people equated to gains...
View ArticleChomp CEO on App Search and Discovery
With over a billion apps downloaded each month, users are finding it more difficult to find what they are looking for. Ben Keighran, the CEO of Chomp, realized this problem, and he, along with Cathy...
View ArticleShould TV Stations Be Forced To Put Political Ad Data Online?
In an effort to promote more transparency in political advertising, last year, the FCC proposed regulation that would require TV stations to disclose the names, costs, and running dates of every...
View ArticleMedia Agency Calls Google’s New Ad Metric “A Step Back”
At the Ad Age Digital Conference recently, Google announced some significant changes to the way online advertising is measured. Google introduced the Brand Activate Initiative that is designed to grow...
View ArticleWhat Yahoo Needs To Do To Stay Afloat
Just when it seems the drama couldn’t get any worse for Yahoo, something else happens. The most recent turn of events involving Yahoo’s now former CEO Scott Thompson and his resume scandal has the once...
View ArticleDuckDuckGo: You Don’t Have To Track Users To Make Money
In case you haven’t heard, DuckDuckGo is a private search engine that creates an alternative to Google. When we spoke to company founder Gabriel Weinberg last year, he told us that DuckDuckGo was...
View ArticleApplebee’s Takes on Social Media with New Ad Campaign
Applebee’s has a new social media ad campaign that puts a unique twist on the social services that so many of us have become addicted to. “Life Is Better Shared” is the theme of the campaign, and the...
View ArticleTech Giants Hope To Stop “Bad Ads” With New Alliance
A new alliance has formed in hopes of keeping “ bad ads” off the Web. The Ads Integrity Alliance, as it is being called, began through non-profit organization StopBadware, but it now has the...
View ArticleHow to Make Money Through Online Forums
Although online forums may not be the first thing that comes to mind when you think of the Internet, they play a very significant role in both the Web as a whole and the social side of the Web....
View ArticleWhat If Text Linking Could Be Optimized? With LinkSmart, It Can
Connecting content together through links is really what began to shape the Internet into what it is today. Fortunately for publishers, multiple tools have been developed to make the process of...
View ArticleKiip: The App That May Change Advertising Forever
If you’re involved in advertising, you know that it’s difficult to get people to click on ads. Being familiar with this concept, Brian Wong, who, let me add, is only 21-years-old, came up with the...
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